If You've Ever Suffered Through a Frightening New Patient Slump...
By Rob McDermott | July 8th, 2021 | Condition Specific Marketing
If your lead and referral sources have ever suddenly “dried up”…
… or had prospects unexpectedly bail out at the last minute, just when you were sure they were going to start up as a new patient…
You’re not alone.
Frustration, anxiety, and outright anger about why getting new patients is such a stomach-churning, never-ending, uphill battle, is by far, “the rule”, rather than the exception.
I know firsthand.
I’ve been a chiropractor for 26 years...
… and during that time, I’ve tried just about every new patient strategy you can think of. You name it, I've probably done it...
… lectures at the local hospitals and libraries...
… dinner workshops, both in my office, and at local restaurants...
… telemarketing, radio interviews, attorney lunches.
I’ve put dozens of those “plastic drop boxes” all around town... at movie theaters, gyms, auto body shops, hair salons, and restaurants...
… giving away, who knows how many, free exams, massages, and consultations.
I’ve spent countless weekends doing spinal screenings at malls and county fairs.
I’ve spent a small fortune running ads in newspapers, magazines, pennysavers, shoppers, & Val Packs... every print media you can think of.
I’ve spent tens of thousands of dollars on direct mail.
And I’ve spent even more on Facebook and Google ads over the past 5 years.
And you know what?
After doing all these things… following the advice of all the consultants and so-called marketing experts in our field...
I never really got the results promised.
Nothing ever worked “as advertised”.
I always ended up frustrated and thinking…
“What the heck is wrong with me? Why can’t I make this work?”
Have you ever felt that way?
Here’s what I finally figured out ...
You’re not going to get your BIG new patient breakthrough doing what everyone else is doing.
It wasn’t until I was on the brink of bankruptcy, and started doing the exact opposite of what everyone else was doing, that my practice exploded, and my life changed forever.
But I had to learn it from people outside of our industry.
It turned everything around for me...
… and it’s done the same for hundreds of docs across the country.
Here’s the thing...
Generating leads is not the problem.
In fact, since the pandemic, with people spending more time at home, my preferred method, TV advertising, is generating more leads than ever.
But we can't cash in leads at the bank, it's new patients we need for that.
And that’s what I want to talk to you about today...
Getting new patients should be a simple, automated process that's not only predictable and scalable, but doesn’t require any involvement from you or your staff.
The problem is…
The average new patient prospect (lead) will need between 8-12 follow-ups, before they’re convinced, and feel comfortable enough, to schedule an appointment with you.
They’re looking for a solution to their problem. Give up on them too soon, and you can bet it won’t be yours.
There’s a very specific way that a lead needs to be contacted, and followed up with, to properly “nurture” and develop them, and convert them into new patients… as quickly as possible...
… and nobody’s doing it correctly.
It’s the reason why you’re getting just 20% of the new patients that you should be...
Listen, you do incredible things with the special skills and talents you’ve worked damn hard to get. You should not only be one of the most respected doctors in your area...
… you should also be one of the wealthiest people in your community.
Email me at support@conditionspecificmarketing.com and I’ll tell you what nearly 1,100 chiropractors are doing right now that’s delivering pre-qualified, pre-educated new patient appointments every single day.
You can literally “copy/paste” exactly what they are already doing successfully.
Dr. Rob
Robert McDermott, DC
Condition Specific New Patient Marketing Solutions
198-39 32nd Ave. Suite D8
Auburndale, NY. 11358
(888) 396-1690