The Correct Copy for Your Ads, Emails, Website, YouTube Videos, Etc...
By Rob McDermott | September 9th, 2021 | Condition Specific Marketing
It does not matter if you advertise offline or online, or a combination of both, like me.
If you want to build a big patient base... that stays loyal…
… you need to know how to write powerful, intriguing, thought-provoking, copy that gets people to take the actions you want.
At the very least, you have to understand what solid, persuasive copy looks like, so, if you have to hire someone else to write it….
… you know what “good” copy when you see it.
Being able to “sell in writing” is a skill that sets you apart.
It takes discipline, intense study and isolation.
The skill is a rare commodity.
Most people simply won’t commit the time to mastering it.
So, if you have to rely on somebody else to do the writing, you better know what to look for in an ad that will be effective.
One of the reasons my JV partners like working with me is because they trust that the copy I write for emails, landing pages, websites, webinars, free reports, etc. will attract the ideal new members we want.
It’s a huge responsibility.
What you have to understand is that typical, image-type advertising, that everyone uses, will doom you and your practice to mediocrity that will frustrate you forever.
Everything comes down to how something is said. Whether it’s a face-to-face conversation, an online ad, a webinar, etc.
Here are a few tips…
Ask yourself these questions before you start writing…
- Who exactly is your best type of patient? Give as many details as possible that makes them ideal for you.
- What are the 3-5 most important things to your Ideal /patient?
- What is the most important information they want to know?
- What information should your prospective patients really know about their ‘condition” that nobody else will tell them?
Taking the time to answer these questions will give you crucial information that will help you create copy that attracts the type of patients that you want.
Remember, you don’t have to do the writing yourself, but you should be aware of what good copy looks like. So, when you buy someone’s marketing program or hire someone to write an ad for you, you’ll have a better understanding of whether they “hit the mark” or not.
Email me at support@conditionspecificmarketing.com and let me know what you think. I would really love to hear your biggest challenge in getting the high-paying patients/clients you want.
Dr. Rob
Robert McDermott, DC
Condition Specific New Patient Marketing Solutions
198-39 32nd Ave. Suite D8
Auburndale, NY. 11358
(888) 396-1690