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More from Dr. Rob McDermott
by Rob McDermott | Sep 9th, 2021
It does not matter what product or service you have. It does not matter if you sell offline or online or a combination of both. If you want to build a big client base that stays loyal you need to know how to write powerful copy that gets people to take the actions you...
by Rob McDermott | Apr 17th, 2021
by Rob McDermott | Oct 24th, 2021
I talk a lot about creating wealth with my coaching clients. One of the biggest keys to wealth (and more freedom) is better time management. Time is truly your most valuable asset. You can always make more money. That's actually the easy part once you know...
by Rob McDermott | Aug 23rd, 2021
There’s a BIG difference between ‘income’ and ‘wealth.’ Entrepreneurs tend to focus more on income and many enjoy very high incomes for years without accumulating real wealth. Many small business owners waste years of opportunity thinking in terms of merely...
by Rob McDermott | May 3rd, 2021
I’ve got to be truthful, or I'm not helping anybody. The way things are... your website is probably one of the very last places you want a potential new patient to go to. 11 seconds... that’s all you get. Your new patient prospects decide in under 11 seconds whether or not...
by Rob McDermott | Mar 4th, 2021
First, there's the Golden Rule of all advertising... "If you're marketing to everybody, you're marketing to nobody." It means that it might sound like a good idea to "cast the widest net possible" and try to...
by Rob McDermott | Jun 11th, 2021
Back when he was an editor and senior vice president for the 2nd largest PR firm in the world, my father said that the ad sales people he dealt with were instructed to tell business owners that what they should be spending their ad dollars using image-type ads to...
by Rob McDermott | Jul 8th, 2021
by Rob McDermott | Dec 5th, 2021
by Rob McDermott | Nov 22nd, 2021
Listen doc I get it. You're frustrated, and maybe even feel a little cheated. You've taken on all the risk, and stress, of running a practice... dealing with patients... managing your staff... constantly struggling to have some sort of work-life balance. It's truly a...
There's a bridge in West Dunbartonshire, Scotland where more than 50 dogs have mysteriously jumped to their deaths in the past decade. And the London Daily Mail reports that another 600 dogs also tried to...
If your lead and referral sources have ever suddenly "dried up"... or had prospects unexpectedly bail out at the last minute, just when you were sure they were going to start up as a new patient... you're not alone. Frustration, anxiety, and outright anger over...
We can generate all the leads we want. In fact, with people spending more time at home because of the pandemic, TV is working better than ever. But that's only part of the reason why my members are averaging 37 new...
by Rob McDermott | Jan 28th, 2022
The 80/20 "rule" is derived from the Pareto principle which for us as chiropractors means... 80% of your new patients will come from just 20% of your marketing & advertising efforts. So, for 99% of chiropractors, a full...
by Rob McDermott | Jun 10th, 2022
One of the BIGGEST reasons why so many chiropractors have such a low conversion rate of their leads to new patient cases is that they focus almost all of their attention on getting brand-new leads... while they neglect to...
by Rob McDermott | Mar 27th, 2024
Here's the reliable secret to new patient flow month after month... NEVER turn off your MARKETING machine! My rule for my private clients is that every day, every single day, we gotta do something to keep new leads flowing into the pipeline that is going to nurture...
by Rob McDermott | Apr 6th, 2024
A often-repeated myth is that the best salespeople are "good talkers." Very often... the complete opposite is the real reason they are so successful. All the people I know who are the best "closers" when it comes to converting prospects to new patients are...