7 New Patient-Getting Secrets of Chiropractors Making $250,000 Per Month
By Rob McDermott | January 28th, 2022
The 80/20 “rule” is derived from the Pareto principle which for us as chiropractors means…
80% of your new patients will come from just 20% of your marketing & advertising efforts.
So, for 99% of chiropractors, a full 80% of their money (and time!) is totally wasted and yields zero new patients.
Knowing what 20% to concentrate your efforts (and money!) on is the secret.
Here are the seven cardinal rules these docs making $250K per month never violate…
1) You Must Know How Much You Can Afford To Pay For Each New Patient
What you can afford and what you are willing to pay are two very different things.
Not knowing your true new patient acquisition cost is the first mistake most chiropractors are making.
2) Neither They, Or Their Staff, Ever Waste Time With “Cold” Prospects.
They only engage with people who have already been educated and sold on their service before meeting with them.
3) A New Patient Lead/Prospect That “Finds” You First Is 10x More Likely To Become A New Patient Than If You Find Them
It’s infinitely more powerful if the prospect feels like they sought you out… they discovered you.
These chiropractors only meet with prospects that view them as the only solution to their problem.
4) They NEVER Talk About Themselves Or Chiropractic In Any Of Their Advertising
Instead, their marketing is more like a Public Service Announcement (PSA) offering a way for people to find out the truth about why their condition really isn’t improving…
… and why, what they (and their doctors) are doing are likely making it worse.
5) Every Day Their Prospects Receive A Notice From A Consumer Watch Group
These daily emails build rapport and trust, while continually educating them by exposing huge flaws, errors, and inconsistencies in their current treatment.
They do all the hard work of ‘nurturing’ the lead and converting them to a new patient.
6) Their Marketing Generates “Deal Flow” That Exceeds Their Capacity
They have true “waiting list” practices. So, they have ALL the “leverage.”
The “scarcity” of their time/availability renders all “selling” unnecessary. Their prospects feel lucky to get on their schedule.
7) They Understand That Their Email List of Unconverted Leads (And Their Current & Inactive Patients) Is Their Most Valuable Asset
They understand that the average new patient prospect (lead) will need between 8-12 follow-ups, before they’re convinced, and feel comfortable enough to schedule an appointment with you.
They’re looking for a solution. Give up on them too soon, and you can bet it won’t be yours.
This is the exact problem that’s been costing you tens of thousands of dollars every month for years.
And, as for your patient list (current & past)...
These are the people that are the most likely to be your next best case. They are what we call “the lowest hanging fruit”... they are without a doubt the easiest to convert!
They’ve already been patients in your clinic.
They already know, like, and trust you.
You should be like their general practitioner who they consult for all different types of ailments when they come up.
But because you don’t “nurture'' the relationship by sending bi-weekly emails, simply checking in with them, and reminding them of all the other conditions you treat…
… they never think of calling you.
They don’t think of you for anything else but the one thing they originally came to see you for.
This is by far the BIGGEST mistake 99% of the profession is making.
Email me at support@conditionspecificmarketing.com and I’ll tell you exactly what nearly 1,100 chiropractors are doing right now, that’s delivering pre-qualified, pre-educated new patient appointments every single day.
And it’s all automated.
Don’t worry, you can literally “copy/paste” exactly what they are already doing successfully.
Dr. Rob
Robert McDermott, DC
Condition Specific New Patient Marketing Solutions
198-39 32nd Ave. Suite D8
Auburndale, NY. 11358
(888) 396-1690